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Financial markets

What does the advice
you receive actually cost?

A commission, a percentage of your assets or a flat fee. How you pay for financial advice deserves a good conversation, too.

An overhead view of a sailboat on the open sea.
Understanding the cost of the journey is part of finding your direction.

When someone helps you invest, a service is being paid for — even when no separate charge appears on your statement. Understanding where that payment comes from helps you assess both the cost and the incentives behind the relationship.

01 / How fees work

Who pays the bill? And how does it reach you?

In Brazil, investment distribution advice (assessoria) and investment consulting (consultoria) are different regulated activities. An assessor works with an intermediary to distribute investments. A consultant provides individualized guidance. The commercial proposal and contract should make the service and its remuneration clear.

01

Distribution commissions

Payment may come from the intermediary and vary by product or transaction. The cost may be built into the investment's terms rather than shown as a separate monthly charge.

02

Asset-based fees

A fee applies to the amount defined in the contract. At the same percentage, a larger asset base means a larger charge in reais.

03

A flat service fee

The client pays an agreed amount for a defined scope. It is important to understand what is included, how the price is adjusted and when it may change.

02 / Putting it in perspective

A small percentage can mean a substantial bill.

On R$1 million, a 1% annual fee amounts to R$10,000 per year, or about R$833.33 per month. Try different amounts to understand the scale. These examples describe fees in Brazil; the currency remains Brazilian reais.

Do the math

A percentage.
A very real amount.

See what an annual fee means for your assets, in Brazilian reais.

Use the amount on which the fee is charged.

1.00%
Cost per yearR$10,000.00
Monthly equivalentR$833.33

Assets × annual fee. The monthly equivalent is the total divided by 12; it may differ from the billing schedule in your contract. This simulation excludes changes in assets, returns, taxes and other costs. The fee range is illustrative. All amounts are in Brazilian reais (BRL).

03 / Beyond the price

How you pay also creates incentives.

When different products pay different commissions, there may be an incentive to recommend what pays the distributor more. This does not prove that a recommendation is unsuitable, but it makes transparency especially important.

With asset-based fees, revenue grows with the amount charged. Ask how the service changes as that amount grows and how decisions that reduce advised assets — such as repaying debt or buying a home — are handled.

A flat monthly fee makes the price of the service easier to see. Even so, that price needs to make sense for the complexity of your financial life and the service delivered. No fee model, on its own, replaces quality, transparency and accountability.

Price is one part of the decision.

Understanding what it incentivizes is another.

04 / A conversation worth having

Before you sign, ask.

  1. How much will I pay in reais, including all costs?
  2. Who pays the professional or company advising me?
  3. Does their remuneration change with the recommended product?
  4. Which assets are included in the fee calculation, and how often?
  5. What does the service include, and how can I end the contract?

Product costs, taxes and trading expenses may apply in addition to the price of advice or consulting. Ask for the full picture and compare proposals with the same scope.

Sources and references

Educational material by Endurant about the Brazilian market. Examples are illustrative, not a commercial offer or an investment recommendation. The primary sources below are in Portuguese.

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